Many years ago, my roommate Maura came home from a waitressing shift having made a revelation. She'd learned that if you call a guy a pussy you can get him to do anything. She described a conversation kind of like this:
Her: Pick up my last table, would you?
Him: No, I'm ready to go home
This is writ large, there was more to it than that. But about 15 years ago, she and I started this campaign of calling guys "pussies" and then delighting in how clearly uncomfortable it made them.
The proud feminist I am now kind of regrets this. And then I started seeing how all these new women Republicans picked up on it and started really regretting it. Christine O'Donnell with the whole "man pants" things. Sharron Angle and Sarah Palin tossing around frequent exhortations to "man up."
It seems clear that they must believe that women are capable of elected office (at least for half a term or so). When they call a guy a "pussy," I'm pretty sure what they're calling him is a fag.
Which just underscores my old theory that the quickest way to become a star of the Republican Party is to channel your inner 6th grade bully. And it's not really a problem that Harry Reid and Chris Coons don't care if you call them "fag" (grown ups aren't insulted by childish nonsense like that).
These ladies are dog whistling at their base. And they think their base is made up of a bunch of assholes. Which it probably is.