I saw this commercial last night on TV and figured that my various feminist blogs would do a pretty good of pointing out how just stupid bad this commercial is. But I find I want to say something about it too:
Beyond the epic fail of this kind of the obvious objectification, it promotes the hostile notion that women WANT to be viewed as, well, not the sum of our parts, but just parts. An ad purportedly selling a product TO women uses one of the most egregious misogynist tropes out there.
And, god, it's such a tired, played out, done, done, done idea. Can we just agree that we all get it: girls=boobs. Plus: she was asking for it.